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Why most 'link building' fails before the first email
Outreach doesn't fix weak assets. If the page you're pitching has nothing worth citing, the reply rate tells you exactly that.
Karan Desai · 14 Jun 2026 · 5 min read
Editors link to information, not opinions
A blog post restating what three other blogs said earns nothing. Original numbers from your own operations, however small, get cited.
Relevance beats domain rating
One link from a trade publication your buyers read is worth ten from a general-interest site with a nice metric attached.