notes

What we've learned, written down.

Every post here comes out of real accounts — the audits, the tests that failed, the fixes that moved a number. If it hasn't worked for a client, it doesn't get published.

Written by the people doing the work
Specific to Indian SMB budgets
No gated PDFs

Have a question we haven't answered? Ask and we'll write it up.

SEO

The local SEO checklist we run before touching anything else

Before we chase keywords, we fix the boring things: business listings, service pages and the internal links nobody audits. Here's the exact order we work in.

Priya Shah
28 Jul 2026 · 6 min read

PPC

Where your Google Ads budget quietly leaks every month

Four audits later, the same five leaks show up: broad match without guardrails, no negatives, unsegmented brand, ignored search terms and untracked calls.12 Jul 2026 · 5 min read

Web Design

A landing page is a conversation, not a brochure

Most pages answer questions nobody asked and skip the three that matter. Here's the structure we use when a campaign has to earn its budget back.30 Jun 2026 · 4 min read

Content

Why most 'link building' fails before the first email

Outreach doesn't fix weak assets. If the page you're pitching has nothing worth citing, the reply rate tells you exactly that.14 Jun 2026 · 5 min read

Analytics

Build the one report your leadership actually opens

Nobody reads a 40-tab dashboard. We ship a single page: what we spent, what came back, what changed, and what happens next month.29 May 2026 · 4 min read

Paid Social

How we test Meta creative without burning the budget

Three hooks, one offer, a hard stop at the learning threshold. A simple loop beats a clever one you can't repeat every week.8 May 2026 · 5 min read

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Audit report

12 findings

Spend

Tracking

Keywords

Wasted spend

₹2.4L/mo

Broken events

conversion pixels misfiring

Missed keywords

ABC