Ecommerce · Pan-India
Return on ad spend rebuilt from 1.4x to 4.1x.
A décor label was scaling spend and shrinking margin. The fix was not a bigger budget — it was a feed, a funnel and honest attribution.
- Client: D2C home décor brand
- Engagement: 6 months
- Channels: PPC Advertising, Paid Social Ads, Web Design
Numbers pulled from the client's own analytics, not ours.
4.1x
Blended return on ad spend
34%
Lower cost per acquisition
2.2x
Repeat purchase rate
The problem
Where the growth was leaking.
Shopping campaigns ran on an unoptimised feed: missing attributes, one product type for 400 SKUs, and no exclusion for out-of-stock lines.
Meta and Google both claimed the same conversions, so the team kept scaling channels that were reporting each other's sales.
What we did
The strategy, step by step.
Fixed the product feed first
Structured titles, complete attributes, custom labels by margin band and automated out-of-stock exclusions.
Built a real measurement layer
Server-side tracking, GA4 as the referee, and a weekly blended-ROAS view instead of platform-reported numbers.
Separated prospecting from retention
Cold audiences got story-led creative, warm audiences got catalogue and offer, and email picked up the rest.
Scaled by margin, not revenue
Budget followed the custom labels — high-margin ranges got the spend, loss-leaders got capped.
The outcome
Six months in, the brand was profitable on first purchase for the first time — with a repeat rate that made the second one nearly free.
The feed and label system now runs on autopilot, so new collections launch with correct targeting from day one.
Get a free quote“The weekly number we look at now is margin, not revenue. That change alone was worth the retainer.”
Services used
free website & ads audit
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Audit report
12 findings
Wasted spend
₹2.4L/mo
Broken events
7
conversion pixels misfiring
Missed keywords
34