Automotive · Gujarat
A dealership group grew monthly website users by 40%.
Showroom footfall was steady, but the website barely contributed. Nine months of technical SEO, service-led content and local search work changed where the enquiries came from.
- Client: TOYOTA dealer group
- Engagement: 9 months
- Channels: SEO, Content Marketing, Web Design
Numbers pulled from the client's own analytics, not ours.
40%
More monthly website users
3x
Service page enquiries
2.4s
Mobile load time, from 6s+
The problem
Where the growth was leaking.
The site ranked for the brand name and almost nothing else. Model pages were thin, service pages did not exist, and the three showroom locations shared one address block.
Mobile load time sat above six seconds, so even the traffic that arrived rarely reached an enquiry form.
What we did
The strategy, step by step.
Cleared the technical debt
Compressed a gallery of oversized images, fixed render-blocking scripts and got mobile load under two and a half seconds.
Built the service side of the site
Dedicated pages for periodic service, insurance renewal, exchange valuation and genuine parts — the searches with the highest commercial intent.
Separated the three locations
A distinct page, Google Business Profile and citation set per showroom, so each one ranked in its own map pack.
Published buyer-stage content
Model comparisons, on-road price explainers and finance guides, each linked to the enquiry form for that model.
The outcome
Non-brand organic traffic overtook brand traffic in month seven — the first time the site was bringing in demand rather than catching it.
Service bookings became the strongest digital revenue line, and each showroom now reports its own enquiry numbers.
Get a free quote“The reporting finally made sense to the people who run the showrooms, not just the marketing team.”
Services used
free website & ads audit
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Audit report
12 findings
Wasted spend
₹2.4L/mo
Broken events
7
conversion pixels misfiring
Missed keywords
34